29th and 30th May 2012, Grand hotel Bernardin, Portorož, Slovenia

Opening of the conference and introduction:

• Maja Makovec Brenčič, Marketing Association of Slovenia
• Peter Frankl, Business Daily Finance
• Enzo Smrekar, president of programme committee of 17. SMC

Most Important Trends in Marketing: More Efficient Solutions for New Business Models 

The first speaker of the conference:

 • Luca S. Paderni, Forrester Research: Marketing Reinvention Through the Life Cycle of Consumer

 11.00 - 11.30

Be Smarter: Simpler and More Effective Marketing

• Aleksander Zadel, Inštitut C. A. R.: Where Actually Is the Crisis? Inside Us or Around Us?

11.30 - 11.45

•  Panel Q&A
  

Section led by: Maja Makovec Brenčič, Faculty of Economics

 11.45 - 12.15

 Experience of the Global Marketer

• Jožek Gruškovnjak, IBSG, Cisco Systems: Marketing: What's Your Technology Strategy?

 From New Products Development to Market Success

• Wim Biemans, University of Groningen: The Role of Marketing in Successful Innovation

• Panel Q & A
   

Section led by: Enzo Smrekar, Atlantic Grupa

Efficient Use of Marketing Skills

• Branko Greganovič, MSc: The Importance of Understanding Customers' Profitability - the Key to Create the Value Added of a Company

• Axel Steuernagel, DSc, Mirela Čanič, Studio Moderna: Stilago - An Innovative Concept to Build the Leading Internet Fashion Marketing Platform

• Roman Dobnikar, Petrol: A New Sales Channel for 1 + 1 = 3!
  

• Panel Q & A

Section led by: Uroš Cvetko, Valicon

17.15 - 18.00

Round Tables with candidates for 2012 Marketing Director of the Year

Candidates are:

• Eva Aljančič, Si.mobil d.d.
• Ladeja Godina Košir, Delo, d.d.
• Matjaž Grm, Adria Mobil d.o.o. 

Led by: Iztok Sila, MKZ, and Zenel Batagelj, Valicon

 Good morning magic ...

• Dimis Michaelides, Managing Director, Performa Consulting Ltd: How to Integrate Creativity in Organisation*

 Key note speaker of Day 2

• Prof. Hermann Simon, Simon-Kucher & Partners: How to Boost Profit through Power Pricing*

Section led by: Enzo Smrekar, Atlantic Grupa

Contributions from the public call: Development of Products/Services/ Solutions and Pricing

• Aljaž Podlogar, Panvita: In whose responsibility is the pricing policy: the trademark owner or the person controlling the sales channel?

• Tomaž Arh, Atlantic Grupa: CaseArgeta - the need to integrate marketing and R & D to achieve greater competitiveness

• Neja Rupnik, Aleš Dolenc, M Sora: Interdependence of marketing and R & D at company M SORA

Section led by: Gregor Pilgram, Generali Zavarovalnica

 12.30 - 13.15

Round table with invited guests covering the main topic of the conference: "Simple and Smart"

• Introduction to round table: Selda Senkaya (IBM): Corporate character of modern CMO

• Nikola Žinić (Bruketa & Žinić), Selda Senkaya (IBM) and others

Discussion led by: Peter Frankl, Časnik Finance

Communication and Position - What's New?

• Julian Boulding, President of thenetworkone: From Heart to Head, and Back Again: How the Internet Has Changed Marketing Forever

• Goetz Trillhaas, Head of Agency, CEEMEA, Google Germany: Make the web work for you

Section led by: Sašo Dimitrievski, Pristop

15.00 - 15.15

• Q & A

 15.15 - 15.30

Instead of the conclusion...

• Neil Morley, Akrapovič: My View on the Conference and Slovene Marketing

 15.30 ...